Artificial Intelligence in Communication: Workshops & Trainings

Generative Artificial Intelligence (GenAI) is the topic of the year. And rightly so, as the new tools are changing our everyday working lives – especially in communication, marketing, management and HR. However, many users are still reaching their limits when it comes to using ChatGPT & Co. effectively in their day-to-day work.

In our workshops, we teach the necessary tools for the professional use of artificial intelligence. Because GenAI can actually help with almost all creative and conceptual activities - especially where language is involved:

Tools such as ChatGPT, for example, convert press releases into social media posts in a matter of seconds. With Midjourney and the new Photoshop Beta, we can create photorealistic images for websites. Perplexity provides ideas for marketing campaigns tailored to different target groups. With Google Bard, the CVs of various applicants can be compared with a single mouse click. The same applies to the shopping behavior of customers at different locations. And Synthesia creates explanatory videos from texts within minutes.

Despite all the opportunities, there are also some unresolved issues, such as the extent to which it is legally acceptable to use GenAI content for professional purposes. How do you prevent the tools from producing gross nonsense - "hallucinating", as AI experts call it? And what is important when it comes to "prompting", or in other words communicating with the AI?

"Deep fakes", i.e. convincingly authentic fakes of videos or photos, have shown us what risks generative AI really entails. The fact that the EU is currently working at full speed on a Europe-wide regulation and risk classification, the "AI Act", shows how relevant a well thought-out approach to the new technology is from a socio-political perspective.

So it's time for an honest assessment. Time to get to know the really important tools and learn how to use them professionally. And time to discuss opportunities and risks.

This is exactly what we do in our AI workshops. We have already trained more than 30 companies and organizations – and have received a great deal of positive feedback. Here is an excerpt:

"The workshop was really informative and entertaining. In addition to the well-prepared, up-to-date content, I found the speakers very inspiring. You could feel their enthusiasm for the topics. That made all the difference and really stood out."

– Fabian Vollberg, Managing Partner at Mandat Managementberatung GmbH

"The short seminar on ChatGPT was like a good espresso: concentrated, intense, hot, well-rounded and stimulating. More of this, please!"

– Armin Reins, Owner of REINSCLASSEN GmbH & Co KG

"Thank you very much for the incredibly exciting seminar! We have all really learned a lot - and I'm already looking forward to trying some things out for myself in the next few weeks."

– Cordula Weiß, Consultant at Bayerische Chemieverbände

"The well thought-out design of the workshop and the professional moderation helped me to approach the topic of AI in a much more structured way than before."

- Stephan Bettzieche, Managing Director of Gemineo

The AI Toolkit for Communicators - Our Workshop Packages:

Specially tailored to communications and marketing managers, HR experts and PR specialists, our workshops bridge the gap between theory and practice, introduce the use of AI tools with practical examples and reveal tips and tricks:

Basic (2 hrs +/-)

• Introduction
• Overview of AI tools - for text production, research, design and image creation
• Opportunities and limitations of AI in communication
• Outlook (MetaAI, Google Bard & Co)

Advanced (4 hrs +/-)

Everything from Basic +

• (Group) exercises in text production and format development using AI tools
  - Task setting
  - Discussion and evaluation of results
  - Group discussion
• Deep Dive: How to use ChatGPT 4 professionally (including plugins)
• Further AI tools with potential
  - For research
  - For text production
  - For video production
  - For photographers
  - For graphic design
  - For meetings
  - For marketing activities

Custom (6 hrs +/-)

Everything from Advanced +

• Deepening of legal aspects - e.g. with regard to AI guidelines, usage and copyright law
• Coordination of contents taking into account special customer requirements
• Live development of tasks based on specific use cases
• Group discussion or individual reviews

Location: We would be happy to invite you to an AI workshop at our Munich office. Of course, remote training and on-site workshops are also possible. 

Time: That depends on your needs. From two-hour sessions in which we give you an overview and present use cases to full-day workshops with practical exercises, anything is possible.

Cost: We create individual offers tailored to the needs of each customer.

Johannes Priewich

CREATIVE STRATEGY LEAD

Interested in an AI workshop?

Feel free to send us an email or book your free consultation with us now.