Our Munich communications agency has been working with the insurance company since 2011 - in social, online and print media. We have already helped to set up the Facebook page of Allianz Deutschland, we create advisory content for several websites, infographics and videos, and produce three storytelling magazines (print and digital), from concept to print.
The "Allianz Blaue Post" is primarily aimed at part-time agents, „Allianz Wissen" is an important part of internal communications, the "Allianz Makler Magazin" addresses insurance brokers and the award-winning "1890" is a successful storytelling magazine for premium customers.
One special feature of the title is the individualization of the four cover pages, which allows each Allianz representative to design their own personal magazine. The U1 to U4 are produced separately in digital printing. Another is, that 1890, accompanied by In A Nutshell, now also exists as a personalisable online magazine.