Deutsche Wohnen is the second largest real estate company in Germany. We have advised the Berlin MDax Group on newsroom and social media setup and have since supported the "DeuWo" in digital strategy and content marketing - with Twitter and Instagram as lead channels. With LinkedIn, we also entered HR communication in the summer of 2019.
The exciting thing about the work is the variety of topics discovered behind the real estate façade: from Urban Art to SmartHome corporations to the UNESCO World Heritage Site. Lots of material, especially for creative instagram stories!