We support the Munich-based economic research institute in several projects as a communication and design partner. The start of the collaboration between ifo and IAN was the relaunch of the new website. Other projects dealt with advise on social media topics. These range from positioning executives in digital channels to professionalising employer branding in business networks such as LinkedIn. The latest project was the publication and redesign of the Annual Report 2020 that covers institute’s research achievements. We accompanied the conceptual work, the design and the editing from the first white page of paper to the delivery of the 100+ pages report to the printing house.