What is the most important thing in a top law firm? Competent and highly qualified lawyers! In order to find talented junior lawyers in the fields of corporate law and intellectual property for von BOETTICHER, a medium-sized Munich law firm, we have developed an employer branding campaign for LinkedIn. With the help of sponsored testimonials, we present the firm's personality to the appropriate target group and use LinkedIn's Talent Solutions to proactively approach potential employees. We also helped the firm redesign the website's career section.