Strategy & Consulting
How and where do I reach my target group with my individual messages in social media today? The question is becoming increasingly important in view of the large number of channels and the mass of content that is produced every day. In our training courses at BMW, we answer the question of how to create brand visibility with good timing, clear target group focus and effective advertising. Spoilers! #CarPorn alone is usually not enough anymore...
We provide assistance on the right channel architecture and advise communicators on how to prepare corporate content from Twitter to Instagram. BMW's willingness to give such a large space to the training courses testifies to the far-sightedness of the group. Because social media can only function if it is backed up with in-house know-how.