zeb is one of the leading international management consultancies for the financial sector. We advise the company on its strategic orientation in marketing and its own communicative positioning. The challenge lies in preparing zeb's scientific expertise for Twitter and website dossiers. In this way, we support the consulting firm in successfully establishing itself as a digital thought leader in current and future financial topics. We are currently working on the relaunch of the zeb website and on the topic of C-level positioning, both in terms of concept and content.